HBR Guide to Data Analytics Basics for Managers Ebook + Tools

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Publication Date:
April 03, 2018

Today’s business environment brings with it an onslaught of data, but leaving the analysis to others in your company just won’t cut it. Now more than ever, managers must know how to tease insight from data–to understand where it comes from, make sense of the numbers, and use those findings to inform their toughest decisions. How do you get started? “The HBR Guide to Data Analytics Basics for Managers Ebook + Tools” provides practical tips, advice, and tools to help you use data on a regular basis to improve your decision making. You’ll learn how to work with your team to create business experiments, ask the right questions when analyzing data and speaking with data experts, and communicate your findings in a way that influences and persuades. What’s included: (1) the “HBR Guide to Data Analytics Basics for Managers Ebook;” (2) tip sheets for selecting analytics software, defining metrics, and telling a story with your data; (3) videos that define big data and analytics and explain the fundamentals of regression analysis; (4) a customizable slide deck and worksheet to help you run disciplined business experiments; (5) question sheets to help you assess data quality and avoid unconscious bias in your decision making (6) and articles on A/B testing, experimental design, and data visualization.

To download this product after your purchase, simply sign in to hbr.org and visit the “Orders” section of your account. If you’d like to purchase multiple copies of this eBook and its accompanying tools/templates to share with your team and to learn more about volume discounts for organizations, contact Lindsey.Dietrich@harvardbusiness.org.

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HBR Guide to Data Analytics Basics for Managers Ebook + Tools

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