Protecting Brands from Malicious Misinformation

Protecting Brands from Malicious Misinformation

Protecting Brands from Malicious Misinformation

Although user-generated content has been a boon for business, it has a dark side that is increasingly rearing its head. Fake news, fake reviews, and offensive content are on the rise and can severely damage a brand’s reputation among customers, investors, and other critical constituencies.

Despite the danger of fake content, combating it is still low on executive agendas. Rapid advances in technology are lulling many into believing that artificial intelligence (AI) and other software will be able to rid the world of fake and offensive content before it spreads. However, putting all the eggs in the technology basket can put organizations in harm’s way.

Humans are the only ones who can really understand important nuances such as dialect and cultural context. Only people can teach AI what to learn as bad actors come up with ever more devious ways to fool the technology. Technology alone can let fake content slip through the cracks.

Protecting Brands from Malicious Misinformation

Research & References of Protecting Brands from Malicious Misinformation|A&C Accounting And Tax Services
Source