Can Your Car Have Too Many Bumper Stickers?

A bumper sticker is like an analogue tweet — it’s the old-school method of broadcasting your thoughts, opinions, ridiculous assumptions, insults, informative declarations and political slogans. “Baby on board,” “Jesus loves you,” “Make America Great Again,” “Ban pre-shredded cheese — make America grate again,” and so forth and so on.

Can you have too many of them? Depends on who’s asking. The authorities have opinions on the matter, of course, because there’s the simple matter of safety to consider. In the U.S., each state has different regulations governing the use of stickers on car windows. Mississippi, for instance, prohibits all window stickers save official ones. Indiana, on the other hand, allows them as long as they’re 4 inches square (25 square centimeters) or less and located on the bottom of the passenger’s side of the windshield.

According to psychologist William Szlemko and a team of other researchers at Colorado State University, there’s definitely such a thing as too many bumper stickers. That’s because a study they conducted in 2008 found that the quantity of stickers on a car was a predictor of road rage. The more stuff plastered on the outside of your ride, the more likely you are to jump out brandishing a tire iron, even if all your auto-messaging communicates peace and love. The reason for this is simple: Some people identify strongly with their cars and view them as their personal territory, even when that personal territory is speeding along a public highway. The more territorial a person is, the more violent they’re prone to be when they perceive a threat to their space. Stickers are a good indicator of a driver’s territorial attitudes. So steer clear of be-stickered rigs whatever you do.

Of course, it also depends who’s doing the stickering — the owner of the car, or somebody else. In Oakland, California, an SUV left unclaimed for too long in a parking spot on the street became the site for an intervention organized by an artist named Nite Owl. Participants were invited to a “Slapocalypse,” which resulted in the car being covered in stickers from top to bottom, front to back.

And don’t park in a handicapped spot in Brazil unless you’ve got the right. One man returned to his morally indefensible parking space to find his vehicle so entirely smothered in stickers, he had to rip some of them off just to see through his windshield as he drove away in shame from the jeering crowd of onlookers. For added effect, the stickers were artfully applied to represent the universal handicapped sign of a person in a wheelchair. The incident may or may not have been a public-awareness stunt. One way or another, the message was highly adhesive.

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