10 Factors to Consider for Optimal CRM Function
Here are 10 factors to consider as you ask yourself if your company is optimizing its customer relationship management strategy:
This is a basic list, and there may be additional factors and metrics that would be helpful to monitor. You need to evaluate your strategic position versus competitors and strive to build your company’s operations to competitive advantage. These factors are a good point to start.
Have you looked closely at your company’s operations that support customer relationship management? Are you monitoring the right operational metrics? Are you gathering valuable strategic information about your customers?
10 Factors to Consider for Optimal CRM Function
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