How Does IBM’s Statement of Values Infuence Projects?

IBM currently does not have an official mission statement and translates company purpose through following values:

“IBMers value:

Previously IBM had mission statements, with the last official one in effect until 2003. However, IBM, with direct real-time input from employees, created the values statement above collaboratively.

I can see, with the shifting technology and hardware landscape, how IBM’s strategic position is shifting. However, I find it difficult to fully perform this exercise of determining good and bad projects without some sort of guidance – the guidance that a mission statement provides. As a result, for our purposes here, I am doing some guessing as to the mission.

IBM will, by virtue of its size and reach, favor large projects as well as projects related to big ideas. As a result, I come up with the following short list:

IBM has a very extensive customer base, portfolio of technologies, and broad expertise across the workforce – competitive advantages that they want to emphasize.

What do you think? What kinds of projects do you think align most closely with the IBM’s mission statement, and which not?

How Does IBM’s Statement of Values Infuence Projects?

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