Kill Your Personas

Kill Your Personas Article written with Doug Kim In 1983, Alan Cooper gave life to the first design persona with a wave of his hands. A pioneering software...

The Minimalist Jerk

The Minimalist Jerk “Don’t buy anything — go for a hike!” I texted to a friend who takes an inordinate amount of pleasure in finding a deal. Wisely, she didn’t engage....
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