EMI and the CT Scanner (A)
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Publication Date:
June 30, 1983
Source:
Harvard Business School
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI’s entry into the U.S. market. The company’s early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.
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EMI and the CT Scanner (A)
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