Becton Dickinson: Worldwide Blood Collection Team (Abridged)
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Publication Date:
April 21, 1998
Source:
Harvard Business School
Becton Dickinson’s Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change in strategy, the resource allocation process continued to allocate development resources to U.S.-targeted products.
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Becton Dickinson: Worldwide Blood Collection Team (Abridged)
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