Rackspace Hosting in Late 2000

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Publication Date:
June 09, 2008

Source:
Harvard Business School

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video clips describing the shift to a more customer-focused approach.

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Rackspace Hosting in Late 2000

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