NTL Lemnis: Exploring the B2C Market
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Publication Date:
July 30, 2015
Source:
Ivey Publishing
NTL Lemnis, a joint venture between NTL Electronics of India and Lemnis Lighting of the Netherlands, has ambitious sales targets and is considering entry into the business-to-consumer (B2C) segment. The company aims to offer energy-efficient LED products to Indian and international markets under the globally acclaimed Lemnis brand Pharox. Top management is planning a sales force structure for the consumer market and is analyzing the design of a sales force in the context of generalist and specialist structures. It is pondering the recruitment and selection strategies at NTL Lemnis so that it can hire a best-in-class sales force. What is the proper size of the sales team? Apprehensions about the effective distribution model to use to increase the reach of the company’s products also persist.
Sandeep Puri is affiliated with Institute of Management Technology, Ghaziaba.
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NTL Lemnis: Exploring the B2C Market
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