Malaga: In Search of Its Identity as a Smart City
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Publication Date:
December 22, 2017
Source:
IESE
The case examines Málaga’s evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a city of knowledge and culture in that context.
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Malaga: In Search of Its Identity as a Smart City
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