Eli Lilly and Co. (B): Europe
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Publication Date:
August 02, 1990
Source:
Harvard Business School
Industry:
Pharmaceutical industry
Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization strategy and aggressive growth objectives in the region. Allows examination of the changing roles of country, regional, and headquarters management.
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Eli Lilly and Co. (B): Europe
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