Crisis Management, Signal Detection, and Organizational Destruction: When a Manager Whitewashes, Buries, and Demolishes the Evidence

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Publication Date:
December 31, 2020

Source:
Thunderbird School of Global Management

Industry:
Media, entertainment, and professional sports

This case is based on an actual organizational crisis, and the day-to-day operational factors and latent conditions that led to it. Case facts focus on the role of Malcolm Thornton (pseudonym), a newly promoted manager of ride operations at an amusement park. From his first days on the job, Thornton’s ignorance and dishonesty nurture a crisis that crescendos with the grotesque death of a 10-year-old boy, who was a passenger on a park ride. Thornton’s culpability is obvious, but additional, substantial contributing factors are seeded throughout the case: faulty structure and equipment; lack of safety policies and procedures; absence of external oversight; brazen, hazardous choices made by the designer/co-owner of the deadly ride; and the dereliction of duty by corporate executives.

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Crisis Management, Signal Detection, and Organizational Destruction: When a Manager Whitewashes, Buries, and Demolishes the Evidence

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