Apple Powerbook (A): Design Quality and Time to Market
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Publication Date:
January 01, 1994
Source:
Design Management Institute
This case examines the design of Apple’s first notebook computer in a context of extreme time-to-market pressures that challenge Apple’s “time-to-perfection” culture and functional organizational structure. Its focus is on industrial design (ID), user testing, and mechanical design interaction in creating design alternatives, identifying user-centered themes that bring coherence to the design. The examines tensions between diverse concepts of product, competing priorities, and tradeoffs between design perfection and time-to-market. Holistic approach of ID versus incremental approach of other groups is highlighted.
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Apple Powerbook (A): Design Quality and Time to Market
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