J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
June 30, 2014
Industry:
Retail & Consumer Goods
Source:
UC Berkeley – Haas School of Business
This content is provided by UC Berkeley – Haas School of Business.
The case study is set in 2012 and 2013. J.C. Penney is a venerable American institution, one of the last surviving department store chains. But it has suffered from “profitless prosperity”–good “top line” (revenue) but great difficulty in bringing much to the “bottom line” (net income). Additionally, competition from specialty retailers has led Penney’s to abandon certain lines of business (such as automotive repair) and face intense competition in other categories (wear-to-work clothing and household goods). The case study discusses the hiring of Ron Johnson from Apple in 2011 and the aftermath of Johnson’s new strategy of a “curated collection of 100 brands” and change in pricing strategy from frequent sales to everyday low pricing. The case study also shows the aftermath of Johnson’s strategy which was not positive.
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson
Research & References of J. C. Penney: Activist Investors and the Rise and Fall of Ron Johnson|A&C Accounting And Tax Services
Source