DaimlerChrysler Merger (B): Shaping a Transatlantic Company
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Publication Date:
January 01, 1999
Source:
IMD
Industry:
Transportation and distribution
Describes the organization of the post-merger integration, cultural issues, and the attempts to align the merged company through a mission/vision statement. Explains the complexity of this merger by highlighting implementation issues (e.g., corporate governance, brand separation, etc.).
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DaimlerChrysler Merger (B): Shaping a Transatlantic Company
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