Recommendations for Developing People in Times of Uncertainty

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Publication Date:
September 09, 2011

Source:
IESE

U.S. statesman Robert McNamara is sometimes credited with the phrase if you can’t count it, it doesn’t count. In our companies, however, it is often precisely the things that do not show up in the balance sheet that matter most. In this technical note I discuss these difficult-to-account-for variables, and the benefits they can bring when properly managed, as they are, in fact, perfectly measurable. At the same time, I hope to avoid the psychological wishful thinking that taints so much writing on business leadership.

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Recommendations for Developing People in Times of Uncertainty

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