Note on Market Definition and Segmentation

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Publication Date:
October 01, 1978

Source:
Harvard Business School

Outlines the problems involved in defining “markets” for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning–specifically, the questions of delimiting the served market for a business unit and identifying potential segments within it.

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Note on Market Definition and Segmentation

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