Sonance at a Turning Point (A)
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Publication Date:
August 22, 2010
Source:
Columbia Business School
In 1982, Sonance, a high-end audio company, invented a new product category: in-wall speakers. Two decades later, Sonance is at a turning point. In an attempt to benefit from the soaring housing market, company management shifted its focus from high-end custom-installation dealers to production housing developers and mass-market consumers. While growth accelerated, Sonance’s relationship with the high-end audio dealers and its market share began to deteriorate. The new management team needs to determine the best strategy for the future.
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Sonance at a Turning Point (A)
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