HBR Tools: SWOT Analysis
Publication Date:
July 28, 2015
Why do a SWOT analysis? Information about both the external environment and your organization’s internal capabilities is crucial to informing your goals and strategy and making the right business decisions. If you are at the helm of a start-up, run an established line of business, or manage a product portfolio, it’s essential to identify the strengths, weaknesses, opportunities, and threats (SWOT) to your business. Whether you are a SWOT novice or just need a refresher, HBR’s SWOT Analysis Tool will help you master the key fundamentals of SWOT analysis. The tool delivers a comprehensive overview of the key concepts with detailed examples and includes a customizable Powerpoint template to help you and your team successfully perform and present a SWOT analysis for your company or project. The tool provides: 1) A detailed guide to the four quadrants of a SWOT analysis including the best way to frame discussion questions to get the most out of your colleagues 2) Examples for two fictional companies bring the concepts to life 3) A customizable Powerpoint template to help you facilitate your own SWOT analysis meeting for your project or company 4) A customizable four-quadrant SWOT template you can use to bring all your thinking together and present to others in your company.
HBR’s SWOT Analysis Tool is a digital product and is intended for individual use only. To download this product after your purchase, simply sign in to hbr.org and visit the “Orders” section of your account. To learn more about volume discounts for organizations, contact Lindsey.Dietrich@harvardbusiness.org.
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HBR Tools: SWOT Analysis
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