Canadian Cancer Society: Fundraising Controversy

Below are the available bulk discount rates for each individual item when you purchase a certain amount

Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.

Publication Date:
October 17, 2011

Source:
Ivey Publishing

On Wednesday, July 6th, 2011, the communication director, for the Canadian Cancer Society (CCS), in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget, more specifically how the CCS allocated millions of dollars each year. Furthermore, the CBC article provided details on how the proportion of donation money the CCS spent on cancer research each year had decreased from 40 per cent in 2000 to under 22 per cent in 2011. With the CBC report circulating in both television and online media, public speculation into CCS’s financial management of public donations was starting to grow. It was clear that the CCS communication team would need to respond. A communication strategy would need to be developed for the CCS to follow moving forward, along with a press release to be posted the next day on the CCS website.

Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Canadian Cancer Society: Fundraising Controversy

Research & References of Canadian Cancer Society: Fundraising Controversy|A&C Accounting And Tax Services
Source

error: Content is protected !!