BMW’s Project Switch (B): Importers vs. National Sales Companies
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
November 13, 2008
Source:
Harvard Business School
BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case’s exploration of BMW’s approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW’s channel strategy.
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
BMW’s Project Switch (B): Importers vs. National Sales Companies
Research & References of BMW’s Project Switch (B): Importers vs. National Sales Companies|A&C Accounting And Tax Services
Source