Parker & Pine
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Publication Date:
April 24, 2015
Industry:
Retail & Consumer Goods
Source:
Ivey Publishing
The co-founders of Parker & Pine must decide how best to launch their apparel company’s first product, the boxer brief for plus-sized men. With only a few small changes to be made to the product before a full-scale launch, the partners have two important marketing decisions to make: setting the selling price for the boxer briefs and deciding how best to market them alongside the Parker & Pine brand.
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Parker & Pine
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