CreativeCalligraphyInvitations.com: A Production Process Analysis Exercise

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Publication Date:
November 20, 2009

Industry:
Administrative & Support Services

Industry:
Arts & Culture

Source:
WDI Publishing at the University of Michigan

You and your roommate are launching a calligraphy business out of your two-bedroom apartment. Will this business be profitable? That is the question students evaluate with “Creative Calligraphy Invitations (CCI).” CCI creates one-of-a-kind handwritten invitations, which are in high demand for weddings, holidays, parties, and corporate functions. Calligraphy requires special talent, but the company’s business operations are fairly simple. Students analyze CCI’s business operations to identify the bottleneck-the step that is the slowest or has the least capacity.

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CreativeCalligraphyInvitations.com: A Production Process Analysis Exercise

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