SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin
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Publication Date:
March 24, 2014
Source:
INSEAD
SoundCloud is one of the world’s largest audio-share websites and a recent example of successful entrepreneurship to have come out of an unexpected place: Berlin. The case discusses how SoundCloud has flourished by identifying the type of ‘place surplus’ important for it to derive competitive advantage and succeed.
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SoundCloud: A Case Study of How SoundCloud Derived “Place Surplus” in Berlin
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