Merchandising at Nine West Retail Stores
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Publication Date:
May 15, 1998
Source:
Harvard Business School
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can recommend changes to the merchandising process and the structure of the merchandising organization. To explain how merchandising decisions are made at a fashion retailer and to explore how changes in the environment will impact the merchandising organization.
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Merchandising at Nine West Retail Stores
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