Is PlayDate Just a Game? – PAL by Project PlayDate
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
March 18, 2019
Industry:
Professional Services
Source:
Columbia Business School
On June 12, 2018, 29-year old PlayDate founder and CEO Amanda Raposo and advisor Michael Ryan-Southern considered an offer from “celebrity mom” and founder of a fashion brand Daphne Decoates to combine their independent playdate app start-ups and split the equity 50-50. Raposo, had been running PlayDate in various formats since 2010 but Decoates’ app was still in the conceptual phase. The decision was urgent, as Raposo had committed to investors that she would launch PlayDate’s online application by July 31, in six weeks. Raposo also had internal issues: her lead app developer had been hospitalized the day before, and she needed to finalize the equity split with her co-founder and part-time chief marketing officer, Courtney Bernabei. Lastly, conversations with senior executives in larger parental outsourcing firms brought to light challenges with the complexity and expense of simultaneous vetting of multiple caregivers and multiple families. Raposo considered her best path forward with respect to company ownership, strategic partnerships, and delivering on a compelling, differentiated value proposition. This case asks students to consider the multitude of issues that an entrepreneurial leader must manage as they move towards launching their venture.
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
Is PlayDate Just a Game? – PAL by Project PlayDate
Research & References of Is PlayDate Just a Game? – PAL by Project PlayDate|A&C Accounting And Tax Services
Source