General Electric: Strategic Position–1981

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Publication Date:
April 01, 1981

Source:
Harvard Business School

Describes the introduction and evolution of General Electric’s strategic planning system from the 1960s to Jack Welch’s tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.

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General Electric: Strategic Position–1981

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