Business-driven Research at IBM Research India
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Publication Date:
June 09, 2012
Industry:
Technology
Source:
Harvard Business School
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan.
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Business-driven Research at IBM Research India
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