Nike (D): Leisure Shoes
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Publication Date:
October 16, 1984
Industry:
Retail & Consumer Goods
Source:
Harvard Business School
Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue–should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem–can Nike succeed in this business? and secondly, to review the effectiveness of the process by which a middle manager helps senior management deal with strategic issues.
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Nike (D): Leisure Shoes
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