Disney in a Digital World (A)
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Publication Date:
August 01, 1997
Industry:
Arts & Culture
Source:
Stanford Graduate School of Business
Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information technologies. Provides the opportunity to discuss the importance of distribution channels in a digital age, along with the strategic reasoning behind Disney’s acquisition of ABC in 1995.
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Disney in a Digital World (A)
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