CIBA Vision: The Daily Disposable Lens Project (A)
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Publication Date:
March 26, 1996
Industry:
Healthcare
Industry:
Pharmaceuticals
Source:
Harvard Business School
Examines CIBA Vision’s decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team organizationally and geographically isolated from the company’s existing R&D operations. This approach will enable focus, but poses serious issues concerning future integration.
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CIBA Vision: The Daily Disposable Lens Project (A)
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