Competitive Dynamics in Home Video Games (C): The Sega Genesis
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Publication Date:
January 27, 2001
Industry:
Retail & Consumer Goods
Source:
Harvard Business School
Describes the launch of Sega’s 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case.
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Competitive Dynamics in Home Video Games (C): The Sega Genesis
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