Competitive Dynamics in Home Video Games (C): The Sega Genesis

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Publication Date:
January 27, 2001

Industry:
Retail & Consumer Goods

Source:
Harvard Business School

Describes the launch of Sega’s 16-bit Genesis console in 1988 and its effect on competitor Nintendo. A rewritten version of an earlier case.

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Competitive Dynamics in Home Video Games (C): The Sega Genesis

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