Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making

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Publication Date:
January 31, 2011

Source:
Harvard Business School

This note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for the startup, and that founders must learn to identify their biases and work to balance them out with sound advice and dispassionate analysis.

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Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making

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