Can Culture and Sports Revitalize Shopping Centers?
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Publication Date:
October 14, 2011
Source:
IESE
Launched in the late forties, shopping centers have undergone many changes since then to achieve their goal: to attract a public that is increasingly demanding and that has a wider selection than ever before.Over the past seventy years, shopping centers have witnessed how successive models have been adopted and have reached their maturity stage and even decline. This has forced them to constantly reinvent themselves and seek new formulas, from relocating to stay in close proximity with the customer to converting themselves into establishments of gigantic proportions, and taking on a specific focus, whether that be leisure or fashion.These new models have also had to deal with the obstacles set forth by the Public Administration, whose zealous protection of small and medium businesses has led it to implement regulations that do not always result in greater consumer benefit, and sometimes even work to their detriment.Currently, most shopping center models have, to say the least, reached maturity. This forces them to face a large number of rivals with which a fierce competition is established for stores that are able to more strongly attract consumers.It is therefore important to understand in depth which factors most influence customers when deciding on one shopping center or another. This will assist managers of shopping centers in opting for formulas that guarantee success.
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Can Culture and Sports Revitalize Shopping Centers?
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