Barcelo Hotels and Resorts (A)
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Publication Date:
February 18, 2011
Source:
Harvard Business School
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.
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Barcelo Hotels and Resorts (A)
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