IBM Corp.: “Make It Your Business” (A)
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Publication Date:
March 20, 1990
Industry:
Consumer Electronics
Industry:
Retail & Consumer Goods
Source:
Harvard Business School
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system in use under the old strategy. Concludes with a discussion of the reasons why the new strategy cannot be implemented without changing the sales planning and quota systems. The challenge for students is to design new systems to support IBM’s market-driven strategy.
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IBM Corp.: “Make It Your Business” (A)
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