Black Fly Beverage Company Inc.
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Publication Date:
January 15, 2007
Industry:
Food & Beverage
Source:
Ivey Publishing
The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company’s original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand’s momentum and invest in the production of a second product.
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Black Fly Beverage Company Inc.
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