Nacre (A): Turning a Lab Idea into a High-Growth Firm
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Publication Date:
January 12, 2011
Source:
IESE
This FocusCase is about a CEO who took over a spin-off from a research institute, became the new firm’s employee #1 and tried to turn this lab idea into a prototype, then get it ready for industrialization, and finally sell it to a very demanding client, while facing some significant crises on this way. Beside the challenge of getting the product (an integrated hearing protection and communication device) working and a painful failure with a contract manufacturer, this case also displays how a very small team from a small town in Norway tries to sell a highly innovative product to one of the most difficult markets and clients: the military market – and specifically to the US military. Furthermore, the company has to take a very important strategic decision: should they fully focus on the high-risk military market or rather on the less-demanding industrial market… or even on both at the same time?
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Nacre (A): Turning a Lab Idea into a High-Growth Firm
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