JacobsRimell (B): A One-Shot Bet Pays Off
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Publication Date:
January 12, 2011
Industry:
Telecommunications
Source:
IESE
This case B about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase “JacobsRimell (A): Leading out of Bankruptcy”. This second part illustrated the decisions the firm took during and after the crisis (caused by having unexpectedly lost two large contracts within a very short time) with regard to financing, market focus, product, HR issues, positioning, and the overall survival strategy of the firm and which consequences this had. The development is described over several years until the firm achieves an exit through a trade-sale to a large corporation.
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JacobsRimell (B): A One-Shot Bet Pays Off
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