Fidello Cigar Cutter
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Publication Date:
June 01, 2015
Industry:
Retail & Consumer Goods
Source:
North American Case Research Association (NACRA)
The Fídelló Cigar Cutter case highlights the introduction of a new-to-the-world product to a niche market with an elite target customer group. Chris Jones, the inventor of the Fídelló cigar cutter and managing partner of The Fídelló Company, spent nine years perfecting his product. After successfully test marketing a limited number of hand-assembled prototypes, Jones and his partners had funded the production of 5,000 units and were ready to launch the first new cigar cutter in more than thirty years to an uninformed public.
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Fidello Cigar Cutter
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