Expanding Ecommerce at Technos
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
January 05, 2017
Industry:
Technology
Industry:
Retail & Consumer Goods
Source:
Harvard Business School
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand’s website. But the more time passed, the greater were the discrepancies between what the marketing, commercial (sales) and retail divisions of the company envisioned as an ideal ecommerce-enabled Technos website. What should be the fundamental role(s) of our master brand’s website?
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
Expanding Ecommerce at Technos
Research & References of Expanding Ecommerce at Technos|A&C Accounting And Tax Services
Source