Apple and the “Little Dutch Boy” Strategy
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Publication Date:
May 11, 2012
Apple is the latest company to execute what I like to call the “Little Dutch Boy” approach to CSR strategy. The apocryphal Dutch legend tells of a boy who, upon seeing a trickle of sea water coming through a hole in a dyke, pokes his finger in to stem the flow. Many companies have taken […]
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Apple and the “Little Dutch Boy” Strategy
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