BMW’s Project Switch (A): Importers vs. National Sales Companies
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Publication Date:
September 17, 2008
Industry:
Automotive
Source:
Harvard Business School
BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW’s approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW’s channel strategy.
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BMW’s Project Switch (A): Importers vs. National Sales Companies
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