Tim Cook and Apple’s Tricky Next Steps

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Publication Date:
August 25, 2011

And so it begins: the life of Apple, post Steve Jobs. Jobs announced yesterday that he would step down as CEO, effecting a smooth transition to known successor Tim Cook. Jobs is surely not just any retiring CEO. As an entrepreneur, he built a company that changed history. Like many entrepreneurial founders, he did it […]

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Tim Cook and Apple’s Tricky Next Steps

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