The Curious Tale of Singapore Startup Kaypo
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Publication Date:
May 21, 2019
Industry:
Professional Services
Industry:
Technology
Source:
ABCC at Nanyang Tech University
This micro-startup, originating within a rapidly growing young Singapore-based commercial information services firm, seeks to offer individual customers and small organisations access to valid data about relationships among persons and organisations, that are relevant to well-defined specific needs and drawn from the public domain. This information will be provided at an affordable price or in some cases, in part-exchange for new data curated by the customer. Although the development team was committed to launch their mobile business intelligence application Kaypo in early 2019, they still needed insights into several key issues, including branding, the user interface for their Android app, and the evolution of their business model.
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The Curious Tale of Singapore Startup Kaypo
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