Generali: Paving the Way for CEE Expansion

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Publication Date:
September 26, 2016

Industry:
Financial Services

Source:
Harvard Business School

Generali was one of Italy’s largest companies and one of Europe’s largest insurers and had for decades been at the center of the web of cross-shareholding that has characterized the opaque brand of old Italian capitalism. This bred sub-par returns while serving to strengthen a small group of shareholders. Under new CEO Mario Greco and his vision of a “revolution of simplicity, discipline and focus” the company underwent a successful turnaround. One of Greco’s most urgent tasks was to remove uncertainty surrounding the company’s majority stake in a joint venture in Central and Eastern Europe, which it had used as a vehicle for expansion in the region.

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Generali: Paving the Way for CEE Expansion

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