Turning Up the Volume on Customer Experience Is Key to the Future of the Media Industry
Turning Up the Volume on Customer Experience Is Key to the Future of the Media Industry
The days when the competition in the media industry was the other networks, the theater next door, or the rival crosstown newspaper are long gone. Today’s media organizations compete for consumer attention with the entire media landscape; your new video game must be more compelling than another company’s podcast or the new tentpole movie release hitting theaters and streaming at the same time. This ultra-competitive environment has fostered ever-higher consumer expectations, triggered the blurring of traditional roles among media organizations, exposed the inability of legacy technology to support new demands, and driven the need for changes in how advertising and subscriptions are packaged, bundled, and sold. It has also intensified the need to gain more insights from the crush of data on media consumers so a more personal, curated customer experience (CX) can be created.
Turning Up the Volume on Customer Experience Is Key to the Future of the Media Industry
Research & References of Turning Up the Volume on Customer Experience Is Key to the Future of the Media Industry|A&C Accounting And Tax Services
Source