Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

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Publication Date:
October 25, 1993

Industry:
Financial Services

Industry:
Telecommunications

Source:
Harvard Business School

AT&T’s Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement and compensation system based on more than 100 performance measures monitored and communicated daily.

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Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

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