Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
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Publication Date:
March 01, 2012
Source:
IESE
ACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were already being used irregularly. Some salespeople openly reject the new technology, and very few are making use of its full potential. For this reason, the general management and the head of IT are wondering where to go from here.
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Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
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